Nigerian Journal of Rural Sociology (NJRS), 24( 1): 31 - 37 , 2024

Womenís radio listenership for homemaking information in Katagum local government area of Bauchi state, Nigeria

Owoade, E. O., Ismaila, H. A., Saleh, R. A., Galadima, M.


This study explored womenís radio listenership for homemaking information in Katagum Local Government Area of Bauchi State. A multi-stage random sampling procedure was adopted in selecting 120 respondents for the study. Questionnaire and interviews were administered to collect primary data on respondentsí socioeconomic characteristics, listenership of homemaking broadcast, homemaking information contents listened to on radio and homemaking knowledge of women. Data were analysed using frequency counts, percentages, mean, standard deviation, Chi-square and correlation analyses at p=0.05. Results show that respondents were young with mean age of 33.8 years, most (65.0%) of them had secondary education and 44.2% were married. The listenership was 10.24 hours. The listenership of homemaking broadcast by the majority (60.8%) was low. The amount of information contents listened to by 50.8% of the respondents was high while homemaking knowledge of 52.5% respondents was low. There existed a significant positive correlation between information contents on radio (r=0.254, p?0.05) and listenership. There was however a significant negative correlation between homemaking knowledge (r= -0.248, p?0.05) and listenership. It was recommended that development agencies that sponsor women programmes on radio stations should continue to broadcast a variety of homemaking contents to women to enhance listenership.

Keywords: Radio, Listenership, Homemaking, Contents, Broadcast, Women