Abstract

The study assessed honey marketing and distribution channels among rural beekeepers in Oyo, State, Nigeria. A two-stage sampling procedure was used to select 235 respondents for the study. The primary data was obtained through interview schedule. The obtained data were analysed using descriptive statistics frequency counts, means and percentages. The results revealed that the mean age of the respondents was 55.8 years. Most (58.7%) of the respondents had formal education of 16 years and above. The average household size was 5 persons. It was further revealed that the main source of marketing information was fellow beekeepers (49.4%), followed by association (45.5%). Also, 98.3% of the respondents sold their honey to the consumer while 66.0% do not package the honey before selling. Respondents (100.0%) expressed their willingness to embrace honey value addition. It is therefore concluded that most of the beekeepers sold their honey directly to the consumers at the farm gate, and the main source of marketing information is through other beekeepers. Training of beekeepers on value addition by extension agents and other stakeholders was recommended.

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